How Claude lists brands
The fastest growing assistant, especially with technical and professional users.
At a glance
Sep 2026Claude is Anthropic's assistant. It is widely used for writing, analysis and software work, which makes its answers influential for B2B and developer facing brands.
- Developer
- Anthropic
- First released
- March 2023
- Models
- Claude family, in larger and smaller tiers
- Access
- Web, mobile and desktop apps, API, and developer tools
What Claude is and how it answers
Claude tends to be used for longer, more considered tasks, and that shapes when brands come up.
A person shares a task or documents
Claude handles long inputs, so prompts often include specs, code or research.
The model reasons from what it knows
Training knowledge forms the base of the answer.
Web search can add cited sources
When search is enabled, Claude can retrieve pages and show where facts came from.
Tools extend what it can do
In developer tools Claude can take actions, so recommendations can lead to real choices about software.
How brands are listed on Claude
Claude often meets brands through advice questions, so being clearly described in public sources matters.
Mention in advice
Named while explaining options for a technical or professional decision.
Recommendation
Suggested when a person asks which tool or vendor to choose, usually with criteria.
Citation
Linked source pages when web search is used.
Comparison
Side by side analysis that shows strengths and trade offs against rivals.
Developer context
In coding workflows, libraries and services can be suggested inside a task.
What tends to influence whether you appear
- Clear, current documentation and product pages
- Third party reviews, comparisons and community discussion
- How well your positioning is stated in plain language
- Whether the question is technical or general
Keep in mind
Claude usage around the world
Claude is the fastest riser in the set, growing its share almost fivefold in a year.
Share of AI chatbot web traffic, worldwide
August 2026. The tick marks August 2025.
- ChatGPT55.5%-17.8 pts
- Gemini25.6%+12.7 pts
- Claude9.3%+7.4 pts
- DeepSeek3.4%-0.6 pts
- Grok2.4%-0.2 pts
- Copilot1.6%-0.4 pts
- Perplexity0.9%-1.1 pts
Website traffic only. It leaves out mobile apps and system-level entry points such as Android or Windows, so it understates assistants that live inside other products.
No official global user count was found in the sources reviewed, so none is shown. Traffic share covers website visits only.
Claude usage across India
India is Anthropic's second largest market for Claude.ai, and it leads the world in software focused use.
5.8%
Share of all Claude.ai use that is in India
Second only to the United States. Sample: Nov 13 to 20, 2025.
How Indians use Claude versus the world
Source 2Share of conversations by purpose.
- Work51.3%vs 46%
- Coursework20.9%vs 19.3%
- Personal27.8%vs 34.7%
IndiaGlobal
How people use it
Software and technical work
Nearly half of Indian use maps to software related tasks, which is the highest of any country.
Concentrated in four states
Maharashtra, Tamil Nadu, Karnataka and Delhi account for over half of India's Claude.ai use.
Local activity
Bengaluru office
Anthropic opened a Bengaluru office on 16 February 2026, its second in Asia Pacific.
Indic languages
Anthropic has said it is working to improve Hindi and to add more Indian languages.
BrandWater and Claude
Coming as an additional engine through the same provider interface. Arrives after launch. This is what we plan to measure once it is supported.
Coming in V2. Coming as an additional engine through the same provider interface. Arrives after launch. BrandWater observes the answers each engine returns through its provider API, which can differ from what a person sees in the consumer app. It has no private access to any model, its training data or its internal retrieval, and it never claims to.
Mention rate
Presence across advice style prompts for your category.
Reasoning shown
The criteria Claude gives when it recommends or ranks options.
Competitors named
Who is suggested alongside you for technical decisions.
Sources shown
Pages cited when search is enabled, preserved with each answer.
Common questions
Is Claude relevant if my customers are not developers?
Yes. Work related use is the largest category in India and globally, so professional buyers also ask Claude for advice.
Where do the India percentages come from?
From Anthropic's own Economic Index brief, based on about one million Claude.ai conversations sampled in November 2025.
Does Claude cite sources?
When web search is enabled it can. Otherwise answers come from training knowledge.
Sources and data notes
Source 1
Similarweb, Gen AI website traffic share, August 2026 (via The Decoder)Published 7 Sep 2026
Source 2
Anthropic Economic Index: India country briefData: 13 to 20 Nov 2025
Source 3
YourStory: Anthropic to open India office in Bengaluru2026
Read the numbers carefully
Other AI platforms
See how Claude describes your brand.
Start with a first audit. We show where you appear, who is named instead, and what to fix first.