Research and Insights

Sourced analysis of AI platform usage worldwide and in India, with every figure dated and linked.

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Data hubs

AI search statistics

Every sourced figure in one dated, citable page.

AI in India

What is published about AI usage across India, and what is not.

Tool comparison

Seven AI visibility tools compared on documented features.

Methodology

How BrandWater AI defines, samples and reports its numbers.

Market data

AI visibility tools compared: platforms, features and pricing models (September 2026)

Seven AI visibility vendors and BrandWater AI, compared using only what each publishes on its own pages.

29 September 2026 5 min read

Market data

Eight AI platforms at a glance: developer, launch, access and traffic share

A single reference table for eight AI platforms, with worldwide traffic share and which ones BrandWater AI tracks.

28 September 2026 3 min read

Technical research

How sitemaps and IndexNow affect AI discovery: what is documented, what is not

A sourced look at the two mechanisms a site can use to signal new or changed pages, and what is and is not proven about their effect on AI answers.

27 September 2026 2 min read

Platform research

What AI vendors document about how citations work

A sourced summary of what OpenAI, Perplexity and Google publish about how their answers choose and show sources.

25 September 2026 2 min read

Platform research

What Google says about AI Overviews, AI Mode and your website

A short, sourced summary of Google's published guidance for site owners.

24 September 2026 3 min read

Technical research

AI crawler types explained: training, search indexing and user-triggered fetching

A sourced reference for how vendors separate crawlers by purpose, and what that means for visibility.

21 September 2026 3 min read

Platforms

Which AI platforms show their sources? A platform by platform reference

Whether a platform exposes its sources decides how much you can learn from an answer. Here is the current picture.

18 September 2026 3 min read

Market data

AI chatbot traffic share, August 2025 to August 2026

How worldwide web traffic to the major AI chatbots redistributed over twelve months, using Similarweb data.

12 September 2026 4 min read

Method

A framework for measuring AI visibility: prompts, sampling, metrics and evidence

The measurement method BrandWater AI recommends, described step by step so any team can apply it.

9 September 2026 3 min read

India

India and AI assistants: what has and has not been published

A source by source look at India specific usage data for seven AI platforms, including the gaps.

5 September 2026 4 min read

India

How Indians use Claude compared with the world

Anthropic's own data on why people in India use Claude.ai, set against the global picture.

29 August 2026 3 min read

India

The Perplexity and Airtel effect: what a bundle does to usage

A free year of Perplexity Pro for a very large telecom base, and what the numbers show afterwards.

22 August 2026 3 min read

Keep exploring

21 entries

Blog

Notes on measuring, understanding and improving how AI describes brands.

29 entries

AI Visibility Guides

Practical, step by step guides, from your first audit to verifying results.

39 terms

AI visibility glossary

Answer first definitions of the terms used in AI search.

8 pages

AI platforms

How each of the 8 platforms answers and who uses it.

Put the theory to work on your brand.

Start with a first audit. We show where you appear, who is named instead, and what to fix first.

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