Observation
Definition
An observation is one stored answer to one prompt on one AI platform at one point in time.
Why it matters
Every rate is built from observations. Storing the full answer means any figure can be traced back to what was actually said.
Example
The answer ChatGPT gave to a specific prompt on 12 September, saved with its cited sources.
Related terms
Measurement
Eligible observation
An eligible observation is an answer that is relevant to the brand and topic being measured, and therefore counts in the denominator of a rate.
Measurement
Sample size
Sample size is the number of observations that sit behind a reported rate.
Measurement
Prompt set
A prompt set is a defined, stable list of prompts, grouped by topic and intent, that is rerun over time to measure AI visibility.
What is Observation?
An observation is one stored answer to one prompt on one AI platform at one point in time.
Why does observation matter?
Every rate is built from observations. Storing the full answer means any figure can be traced back to what was actually said.
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