Co-Mentions
Which brands does AI group us with?
Example finding
Notice brands you did not list
A brand outside your competitor list that keeps appearing in your answers is flagged as a signal worth a look.
Quick answer: Co-Mentions
Co-Mentions shows which brands appear together with yours, how strongly, and how often you are compared or offered as an alternative, from observed answers.
What you see
Lens four. A co-mention network shows which brands repeatedly appear with yours, how strongly, and where comparisons and alternatives happen.
Association network
Brands linked by how often they appear in the same answers.
Conditional strength
How likely a brand is to appear once yours is mentioned.
Comparison and alternative rates
How often you are compared or offered as an alternative.
Shared sources
Domains that cite both you and a given brand.
How it works
- 1
Extract
Brands and entities are extracted from each stored answer.
- 2
Count
Co-mentions are counted per run, topic, intent and engine.
- 3
Interpret
Strong associations become comparison and positioning opportunities.
How it is measured
Definitions come first, so numbers stay comparable from one audit to the next.
- Co-mention frequency
- Runs that contain both brand A and brand B.
- Conditional co-mention
- Runs with both, divided by runs with A, in the same scope.
- Alternative rate
- Share of prompts asking for alternatives to A where B appears.
Good to know. Associations describe observed answers. They do not say why a model links two brands.
Common questions
What is a co-mention?
Two or more brands named in the same answer.
Can it find competitors I do not know about?
It can surface brands that keep appearing with yours, always traceable to observations.
Can it show competitors I do not track?
It can surface brands that keep appearing with yours, always traceable to observations.
A short checklist
- Read the strongest associations
- Check conditional strength
- Review comparison and alternative rates
- Inspect shared sources
- Hand off to Opportunities
Who uses it
- Strategy
- Natural competitor set, not the assumed one.
- Content team
- Comparison opportunities.
- Sales
- Who buyers meet you alongside.
Common mistakes
Assuming association means cause
It describes observed answers.
Ignoring low frequency links
A gateway brand may matter.
Comparing different scopes
Use the same slice.
See Co-Mentions on your own brand.
Start with a first audit. We show where you appear, who is named instead, and what to fix first.